As the president and founder of Greenberg Financial Group, Dean Greenberg has built a reputation as a trusted financial advisor and community leader with more than 40 years of experience in the financial services industry. A native New Yorker, Dean’s journey began with his studies at Washington and Lee University, where he earned a Bachelor of Science in Business Administration while playing both football and lacrosse. He furthered his education by earning an MBA from Adelphi University in 1982, before embarking on his career in finance.
Dean’s professional path led him from New York to Florida, then Atlanta, before making Tucson his home in 1988. It was there that he founded Greenberg Financial Group, with a mission to offer clients more than just financial guidance — he aimed to educate them, empowering them to make informed decisions about their money. His Money Matters radio show, which airs on KNST 790AM and television on Sundays on KVOA, has been a staple of the Tucson community. Dean’s no-nonsense approach to investing and financial planning continues to resonate with listeners.
Dean’s philosophy is simple yet powerful: an educated client is the best. This belief serves as the foundation of his approach to financial services. He created Greenberg Financial Group as a place where employees are encouraged to grow through hard work, integrity, and a commitment to excellence. Under his leadership, the firm has become a respected name in the Tucson community, known for its exceptional service and dedication to client education.
Dean is deeply committed to the Tucson community outside of his professional achievements. He has served on numerous local boards and charitable organizations and has dedicated over 20 years to coaching youth and high school football and lacrosse. Dean finds great joy in mentoring young men and helping them grow into grounded, successful adults both personally and professionally.
Dean and his wife, Mel, have been married for over 30 years and have two sons, Matthew and Dylan. Family is at the heart of Dean’s life, but he also finds time to give back to the community and support the causes he cares about.
Dean Greenberg’s commitment to longevity, demonstrates his unwavering commitment to lasting partnerships and trust.
